As an Entrepreneur with ADHD, I LOVE email. Well, actually, I personally hate emails. Ha! My inbox is an absolute disaster. #sorrynotsorry
But, I do having an email strategy in place. I lead a full and busy life and want the energy I spend in "work mode" to be spent on the creative things that give me JOY and on loving and helping others. I'm HAPPY to outsource follow up. And that's what email enables me to do.
Are you a little confused about what kind of emails you should be sending out and why? I was! I kept reading posts and seeing ads telling me that I needed an email list. I was sending newsletters out on the regular but I felt like I was missing something. I was getting communication out but it didn't seem to resonate with people and wasn't getting me sales. I began experimenting and trying new things and here's what I learned.
1. Personal and Authentic is Magic. Pictures of my family, real life updates and stuff like that was WAY more effective then a...